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Finding Our Center with 40 top core value words

Worksheet 2: Core Values List


When beginning our personal branding process, we must look inside ourselves. Identifying what words describe our true north or center is helpful. Our priorities differ but often overlap more than we realize when words resonate at essence levels.

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Here is a list of 40 top core value words and a brief description to help get you thinking.

Instructions Worksheet 2:

Core Values List

1. Take the time to think about these words. Which words have resonated with you throughout your life the most?

2. Which core values motivate you? What are the words you would use to describe your core values? (4-6 words)

3. For brand clarity, Write the top 3 words you resonate with the most.


Accountability: Taking ownership of one's actions and decisions, being answerable.


Adaptability: Being flexible and open to change, adjusting to new circumstances.


Authenticity: Being true to oneself, genuine, and transparent in words and actions.


Balance: Striving for equilibrium in personal and professional life, avoiding extremes.


Collaboration: Working together harmoniously towards common goals, fostering synergy.


Courage: Facing challenges and adversity with bravery, resilience, and determination.


Courageous Vulnerability: Having the strength to be open and vulnerable, allowing for authentic connections.


Creativity: Expressing originality, imagination, and innovation in thinking and problem-solving.


Curiosity: A strong desire to explore, learn, and understand the world, asking questions.


Dependability: Being reliable and trustworthy, consistently delivering on commitments.


Empathy: Understanding and sharing the feelings of others, demonstrating compassion.


Excellence: Striving for the highest quality and continuous improvement in all endeavors.


Fairness: Treating everyone impartially, without favoritism or bias.


Flexibility: Adapting easily to changing circumstances and being open to different perspectives.


Fun: Integrating joy, playfulness, and a positive spirit into activities and relationships.


Gratitude: Recognizing and appreciating the positive aspects of life and others.


Generosity: Sharing resources, time, and talents with others, contributing to the greater good.


Humility: Acknowledging and accepting one's limitations, being modest.


Health and Well-being: Prioritizing physical and mental health, promoting a balanced lifestyle.


Inclusivity: Ensuring that everyone is valued and included, regardless of differences.


Innovation: Encouraging creativity, embracing change, and pursuing new ideas.


Integrity: Acting with honesty, transparency, and moral uprightness in all situations.


Love: Unconditional, selfless emotion fostering empathy, kindness, and deep connections.


Open-mindedness: Approaching ideas and perspectives with a willingness to consider and understand.


Optimism: Maintaining a positive outlook, even in challenging situations.


Patience: Remaining calm and tolerant in the face of delays or difficulties.


Passion: Demonstrating enthusiasm, commitment, and dedication in pursuing goals.


Pursuit of Knowledge: Valuing learning and seeking continuous personal and professional development.


Quality: Striving for excellence and high standards in all aspects of work and life.


Respect: Valuing and honoring the worth and dignity of every individual.


Responsibility: Being accountable for one's actions and fulfilling obligations.


Self-discipline: Exercising control over one's behavior, actions, and impulses.


Service: A commitment to helping and serving others, contributing to the greater good.


Stewardship: Taking responsibility for the careful and sustainable management of resources.


Sustainability: Supporting practices that preserve the environment and contribute to long-term well-being.


Teamwork: Collaborating effectively, promoting a sense of unity and cooperation.


Tenacity: Holding fast to goals and objectives, persisting in the face of challenges.


Tolerance: Accepting and respecting differences in opinions, beliefs, and backgrounds.


Wisdom: Applying knowledge and experience with sound judgment and discernment.


Zeal: Demonstrating enthusiasm, passion, and energy in pursuing goals and aspirations.


I hope this list of 40 top core value words helps you.



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P1W2 Core Values List
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